Case study · Roofer

ST Couvreur: concentrating visibility on high-intent roofing searches.

The campaign focused on Local Services Ads and call tracking, with qualified demand taking priority over headline lead volume.

99.6%top-position presence on the tracked indicator
14calls received
9qualified calls

Context

A significant share of roofing searches reflect urgent or high-value needs. Visibility alone is not enough — the campaign needs to attract the right calls.

Outcome

The tracked campaign generated 14 calls, 9 of which were qualified, while maintaining very strong top-position presence on the measured indicator.

Results come from a real engagement. The company name has been changed to protect client confidentiality. Performance varies by trade, territory, competition, seasonality and offer quality.

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